Leh Bteday2 – Music Video
Artists: ElWaili x Ziad Zaza
Produced by: The Crew Film
Scope: Full Creative Direction – From Concept to Final Cut
Platform: YouTube, Music Streaming Visuals, Social Media Launch
Challenge
“Leh Bteday2” wasn’t just another track—it was a culture blend, a vibe clash, and a sonic left hook. But the track had no visual language. It needed a concept that could match the energy, twist the genre tropes, and give both ElWaili and Ziad Zaza space to flex their personalities—without falling into the expected.
This wasn’t about performance shots.
This was about creating a visual identity for a sound that didn’t want to behave.
Tactical Focus
Develop a concept that doesn’t just support the track—but elevates it
Reflect the track’s satirical, street-smart tone in visual storytelling
Keep it raw, weird, and memorable—no filters, no overproduced polish
Align the aesthetic with the alt-pop-rap fusion style of both artists
Shoot with a lean crew, fast setups, and heavy focus on attitude over assets
Result
Launched as a breakout music video for both artists—aligning them visually with a new alt-pop identity
Reached strong organic traction on YouTube, boosted by social shares, meme edits, and fan remix culture
Referenced by music blogs and fanbase communities as one of the most original visual takes on a 2023/24 Arabic release
Marked The Crew’s footprint in music video culture, showing we can build original from zero, not just shoot briefs
This wasn’t a music video.
This was an audio hallucination turned visual—and we filmed every second of it.
Execution
From the first listen, we knew this video couldn’t look like anything else on the scene.
Concept development: We built a surreal, urban-nostalgia narrative with a twist of absurdism—mirroring the unpredictable structure of the song itself
Creative direction: Designed every scene to feel like a glitched memory—part underground Cairo, part TikTok fever dream
Visual language: Saturated neon palettes, fast-cut editing, odd framing, and cultural symbolism used with intention and irony
On-location shoot: Fast-paced, real environments—parking lots, alleys, rooftops—styled to feel hyperreal but grounded
Performance-led direction: Let Zaza and ElWaili own the frame with natural charisma, not choreography