ElSewedy Power Campaign

Client: Elsewedy Electric
Duration: 2-Year Retainer
Scope: Full media coverage across 65+ project sites throughout the UAE

Challenge

Elsewedy isn’t just laying cables or building substations—they’re powering nations, digitizing infrastructure, and shaping the future of energy in the region. The problem? Most people don’t see it.

They needed a partner to document, humanize, and broadcast what they were building—across a sprawling number of sites and sectors. And they needed someone who could keep up.

This wasn’t a one-off shoot. This was boots-on-the-ground, camera-in-the-dust, shoot-now-edit-tonight scale production. For two years straight.

Tactical Focus

65+ project sites covered across the Emirates, from industrial zones to remote deserts

  1. Content showcasing:

    • Engineering & Construction (EPC)

    • Electrical Products & Cabling

    • Smart Solutions & Digital Infrastructure

    2. Capture ongoing activity, not just polished final results

    3. Support internal teams, stakeholder reports, tenders, and public-facing campaigns

Result

65+ sites documented with precision and creativity

  1. Elsewedy’s brand was repositioned in the UAE as a modern, tech-forward infrastructure leader, not just a utility brand

  2. Created a library of high-quality media assets used across RFPs, executive reports, websites, and exhibitions

  3. Our content supported major tenders and partnerships, helping Elsewedy visually prove what they’re capable of

They built the grid.
We made it look like a masterpiece.

Solution

We didn’t just film projects. We built an archive of real-time progress, operational pride, and industrial beauty.

  • Field Unit Mode: Our crew was deployed regularly across the UAE—working under pressure, under cranes, under the sun.

  • Versatile Content Delivery: A mix of drone footage, documentary-style interviews, time-lapses, cinematic overviews, and corporate presentations

  • Narrative-Centric Output: Every video wasn't just a recap—it told the story of vision, scale, and transformation

This wasn’t “video coverage.” This was legacy documentation—designed to speak to clients, governments, and global partners alike.

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