Orascom Campaign
Client: Orascom Development
Scope: 2-Year Retainer Partnership
Role: End-to-end creative execution across destinations, brands, and experiences
Challenge
Orascom wasn’t looking for just another vendor—they needed a creative production arm they could rely on.
From mountain towns to beachfront escapes, every Orascom destination came with its own identity, mood, and marketing demand. The task? Build a visual language for each—without losing the voice of the mother brand.
And we weren’t called in for a quick splash. This was two years of consistent, high-volume, high-quality content creation. No templates. No shortcuts. No burnout.
Tactical Focus
Capture the diversity of Orascom’s offerings:
From luxury hotels and family resorts to residential compounds, marinas, golf courses, retail zones, and cultural festivals.
Elevate the brand experience visually:
Each piece of content had to feel tailored, intentional, and premium—without losing authenticity.Support multi-channel rollout:
Materials weren’t just for Instagram and YouTube—they fed into property launches, investor decks, tourism campaigns, events, and more.
Result
Campaigns that felt premium, yet personal
Built a visual archive Orascom now uses as core marketing assets across departments
Created content that spanned property sales, destination marketing, and internal branding
Helped position Orascom’s destinations not just as places to live, but places to live better
Orascom came to us for content.
They left with a visual ecosystem.
Solution
We operated like a satellite creative unit inside Orascom.
Not on the sidelines—in the mix.
On-ground filming in El Gouna, Makadi Heights, and more
Aerial coverage that made real estate look like paradise
Lifestyle-focused storytelling that sold more than just properties—it sold dreams
Agile editing workflows that matched the speed of their marketing team’s calendar
Still photography, drone, motion graphics, and even event coverage—executed on brand, every time
And because this was a retainer deal, we weren’t chasing approvals on every frame. We had the trust to move fast, deliver sharp, and raise the bar each month.