El Gouna Film Festival

Client: El Gouna Film Festival (GFF)
Duration: 4-Year Retainer (Exclusive Partnership)
Role: Festival-Wide Media Production & Publicity Campaigns
Produced by: The Crew Film

Challenge

El Gouna Film Festival isn’t just a red carpet—it’s a statement. A cultural cornerstone. A collision of cinema, society, and storytelling. But with every edition came a bigger expectation: to look sharper, feel bolder, and speak louder on the international stage.

The job wasn’t just media coverage. It was to create a living, breathing visual identity for the most prestigious film festival in the region—year after year, without missing a beat.

Tactical Focus

Exclusive Media Coverage: Handle all official visual content—on-site production, live event coverage, behind-the-scenes access, daily highlights

  1. Publicity Campaigns: Produce all advertising and promo assets leading up to and during the festival

  2. Red Carpet Presence: Real-time content creation for press, social media, and international outlets

  3. Adaptability: Scale crew, tone, and timelines across press junkets, panels, screenings, awards, and late-night edits

Result

Positioned El Gouna Film Festival as the visual benchmark for Arab cinema festivals

  1. Helped build GFF’s global brand identity as a forward-thinking, cinematic powerhouse

  2. Established a visual legacy of four seasons that continues to be referenced in film, PR, and tourism circles

  3. Delivered hundreds of high-quality assets each season—on time, on brand, and on message

El Gouna gave us full access.
We gave them a festival that didn’t just live—it played in cinemas, timelines, and memory.

Execution

We didn’t just show up. We owned the lens.

  • Deployed full creative teams across Gouna, operating daily from pre-opening to closing gala

  • Delivered real-time edits with nightly recaps that were live before champagne glasses hit the table

  • Produced high-end trailers, teasers, and cinematic ads that ran across MENA’s largest networks

  • Integrated seamlessly with GFF’s comms and social teams, operating as their in-house unit with external firepower

Every frame was designed to capture the scale and sophistication of the festival—while never losing its energy, its edge, or its intimacy.

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