Royal Savoy Campaign
Client: Royal Savoy Sharm El Sheikh
Scope: Full Media Library Overhaul + Hero Brand Film
Location: Red Sea, Egypt
Duration: Multi-phase production campaign
Challenge
Royal Savoy isn’t your average resort—it’s where elegance goes to unwind. But their media presence? Let’s just say it was overdue for a five-star upgrade.
They needed two things:
A complete refresh of their visual identity through an updated media library
A commercial ad that doesn’t just show off rooms and pools—but makes you want to book the next flight
And they didn’t want generic. They wanted storytelling. Mood. Class. Edge.
Tactical Focus
Full-Scale Media Library Creation:
Photos and footage across all facilities—lobby, suites, pool, spa, beach, fine dining, and exclusive experiences
Creative Direction:
Build a narrative arc that reflects the resort’s DNA—elegance, exclusivity, and understated luxuryHero Commercial Film:
One core ad to showcase the full Royal Savoy experience with cinematic style, minimal narration, and a visual mood that sells serenity
Result
A refreshed media library that finally matched the resort’s level of service
A commercial ad that positions Royal Savoy at the top of Egypt’s luxury travel game
Assets that still get used years later across multiple platforms
Client feedback? “Exactly what we didn’t know we needed.”
Royal Savoy gave us keys to the resort.
We handed them back a brand worth checking into.
Execution
We started by throwing out the brochure-style playbook.
Instead, we treated Royal Savoy like a character—sophisticated, quiet, confident.
We filmed day and night to capture both sun-drenched leisure and golden hour elegance
Used cinematic slow motion, sweeping drone shots, and natural sound design
Directed lifestyle vignettes that showed real emotion, not stiff smiles
Built a clean, timeless color palette for both photo and video libraries
Delivered an entire suite of assets usable across website, bookings, social, in-room screens, and international trade shows